Doors close Monday 11 May at 11:59pm AEST
You Already Have
The Expertise
Now it’s time to package it, price it, and be known for it.
A 12-week intimate group mentorship to help you turn your experience into a premium offer, clarify your message, and build visibility around the work only you can do.
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The problem isn’t your experience.
It’s that people can’t clearly see what to come to you for.
You already have the depth.
You have the stories, the client results, the skills, the lived experience and the wisdom that only come from doing the work for years.
But if all of that isn’t clearly translated into a message, an offer and a pathway people can understand, they don’t know how to take the next step with you.
So they keep watching.
They keep liking your posts.
They keep saying, “I love what you do.”
But they don’t buy.
Not because your work isn’t valuable.
Because the value hasn’t been clearly packaged yet.
✓ Custom quotes you keep writing from scratch
✓ Prices you’ve been holding for years
✓ One-off sessions instead of a clear transformational offer
✓ A book, podcast or framework still sitting in your notebook
✓ Referrals that are lovely, but no longer enough to grow and scale from
Visibility without a clear offer becomes a trap.
And it’s not because you’re not good at what you do.
Your clients love you. Your results are real. Your work matters.
You’ve been doing this for years maybe ten, maybe twenty long enough to know that what you do creates real change.
You just haven’t packaged the one thing only you can do, in a voice that sounds like you, in a way the world can recognise.
That’s what we do inside The Go-To Mentorship.
You don’t need more marketing.
You need to finally bring the pieces together.
You’ve probably already tried more marketing.
The content plan. The social media support. The copywriter. The AI prompts. Maybe even the done-for-you package that looked polished, but didn’t quite feel like you.
It wasn’t necessarily bad.
It just didn’t capture the depth of what you actually do.
Because when your offer, message and positioning aren’t clear yet, no one else can translate them for you properly.
That’s the work we do inside The Go-To Mentorship.
We bring your experience, expertise, story, client results and perspective together first so your marketing if finally clear.
Here's why it didn't work.
Outsourcing produces content that sounds like the outsourcer.
Following someone else's content formula produces content that sounds like the formula.
Showing up the way the algorithm rewards produces content that sounds like the algorithm.
None of those are you.
You're a doer. Hand you a list, you'll execute. Hand you a framework, you'll follow it. But when it comes to the higher-level brand thinking (the message, the positioning, the spine) you sit down and your head goes blank.
Not because you don't know your work. You know your work better than anyone.
You can't see the label from inside the jar.
That's not a marketing problem. That's a structural one.
You don't need to post more. You need to know the one thing you're posting about. And the one thing you're selling. And the one voice you're saying it in.
Build that spine and the content writes itself.
The Go-To Methodology.
Most personal brand work is built around the outside. The website, the captions, the photoshoot, the launch.
That's the visible layer. It's important. It also doesn't work if the layer underneath isn't there.
The Element Framework™
A Proven Framework for an Aligned, Profitable Brand
Three integrated dimensions, not one. The visible brand grows out of the alignment underneath, not the other way around.
01 | ENHANCE
Connect with your higher self, remember why you’re here, and align your business with your vision and values
02 | EVOLVE
Turn your soul mission into your superpower and create a signature offer that positions you as the go-to expert.
3 | EMBODY
Develop a magnetic personal brand with clear messaging, an aligned aesthetic, and a confident presence.
04 | EXPAND
Build your signature framework, process, or methodology so you can charge premium prices and scale with ease.
05 | EVOKE
Step into thought leadership, visibility, and authentic marketing that attracts aligned clients.
06 | EMERGE
Show up effortlessly, leverage the EMERGE Formula (one piece of content = 10+ touchpoints), and let your brand do the work for you.
Personal brand is the integration of who you are, what you know, and how you're wired to work.
What this means in practice:
We don't start with the website. We start with the woman.
We use the Element Framework to find your alignment, then build the brand outward from there.
By the end of three months, the visible brand (your offer, your messaging, your content rhythm, your visibility plan) is fully integrated with how you actually work, who you actually are, and the work only you can do.
Three months. Three phases.
From scattered to known.
The methodology runs underneath the program. The program itself has a clean three-phase delivery.
Each phase has one outcome you walk away with, locked, named, and yours.
PHASE 01
Clarity
Sessions 1–4
Find your golden thread.
Identify the connective theme running through your expertise, lived experience and life story. Articulate your genius, not your tools, not your modalities, but the actual transformation you create.
Map your Human Design as the foundation for how you'll show up. Define who you're really for, and what only you can do.
OUTCOME
Crystal clear on the one thing you're the go-to for.
PHASE 02
Positioning
Sessions 5–8
+ 2-week mid-program break
Design your signature offer.
Build the one premium offer that becomes the centre of your business. Architect your signature framework, your proprietary process, the one only you teach. Set premium pricing you can sell with conviction. Design the business model that creates more space, not less.
The integration break sits inside this phase intentionally. You're already stretched. You don't need more delivery, you need room to consolidate the Phase 1 work and walk into Phase 3 with the architectural decisions made.
OUTCOME
A packaged, premium-priced signature offer.
PHASE 03
Visibility
Sessions 9–12
Become the recognised authority.
Build a visibility plan around your Human Design. The channel, the rhythm, the output that suits how you're actually wired. Use AI as your amplifier (not your ghostwriter). Develop your content rhythm and signature voice. Show up consistently, not as a performer, but as the woman the work was already coming from.
OUTCOME
Crystal clear on the one thing you're the go-to for. Visible. Booked. Known.
AI is here.
And it's about to flood your industry with content.
∞
gENERIC CONTENT. FASTER. CHEAPER. FOREVER.
Generic content is now being produced faster, cheaper, and at scale than at any point in history.
Every coach, consultant and creative who was already producing forgettable work? AI does that for free now.
Which means the floor of the industry just lifted and so did the ceiling.
AI replaces tasks. It doesn't replace truth, taste, trust, or transformation.
The work that can't be replaced is the work built on the way you're actually wired. Your specificity. Your depth. The exact human shape of how you do what you do and the voice that comes from twenty years of doing it.
The women who win the next decade aren't the ones with the biggest audiences. They're the ones who are clearly known for the work only they can do and clearly recognisable as the human behind it.
This program is built for them.
Everything you get
inside The Mentorship.
12 weekly live group sessions
Wednesdays 9:30am AEST. Two and a half hours each. The cadence alternates between accountability + feedback weeks (where you bring what you're working on and we coach through it together) and deep-focus content sessions (where we extract one strong piece of long-form thought leadership that can be repurposed across Substack, LinkedIn, IG, podcasts, and your newsletter).
1 strategic kickoff 1:1 with Prue
90 minutes, booked flexibly within the first month. We map exactly what you want from these three months (your signature offer, your visibility goals, your income target) so the group sessions hit specifically for you.
Cohort private group chat — full 3 months
Voice notes, hot-seat support, peer connection between sessions. This is where the real-time feedback lives. Direct access to me and to the cohort, not a Facebook group nobody opens.
Content library across all 3 phases
Pre-recorded modules, tools, frameworks, AI prompts you can use immediately. No 30-minute videos waffling on. Just: this is why we're doing it, here are the steps, do it.
A small cohort
Capped at 12 women. Intentionally small enough that I'm in everyone's work weekly and that you build real relationships with the women in the room with you.
Plus, four bonuses
to dismantle what's keeping you invisible.
Each bonus solves a specific problem the avatar has named back to me on sales calls. Together they're worth ore than the program.
BONUS 01
The Personal Brand Blueprint™
Valued at $1,500 · included
Your custom Human Design-based blueprint. Tells you exactly how to show up which visibility channel suits your energy type, your optimal content rhythm, your decision-making framework, and how your profile lines shape your brand expression.
Solves: "Every program tries to make me show up the same way as everyone else. There's no formula that fits me."
Delivered: Before Session 1, as part of your welcome pack.
BONUS 02
Featured on Seen and Heard Podcast
Valued at $1,500 · included
A full podcast feature with me, shared with my audience of 7,000+ listeners. You'll share your story, your work, and the signature offer you've built inside the program. Professionally edited video snippets to repurpose. A backlink to your site. Real SEO weight. An evergreen marketing asset that's discoverable for years.
Solves: "How will anyone fnd me when I'm just starting to be visible? I need someone to introduce me."
Delivered: During Phase 3, when your signature offer is clear.
BONUS 03
The Signature Offer Architect™
Valued at $997 · included
The exact framework to package your work into a premium signature offer that sells itself. Built on the seven offer ingredients I use with my private 1:1 clients to design offers that fill, deliver, and produce real testimonials. Inside the Mentorship, we build yours together.
Solves: "I don't know how to package and price what I do. Every project is custom. I keep writing quotes from scratch."
Delivered: Throughout P5ase 2.
BONUS 04
Personal Brand Photoshoot Plan
Valued at $497 · included
Twenty-one years of personal brand photography distilled into the workbook and template version of how I prepare my premium photography clients. Pre-shoot vision worksheet. Wardrobe and styling framework. Location brief template. Shot list method. Mindset prep. How to brief any photographer so they deliver what you actually need.
Solves: "My photos don't reflect who I'm becoming and I don't trust myself to brief a photographer well."
Delivered: Mid-Phase 2, when you're ready to book your shoot.
FAST-ACTION BONUS (FIRST 48 HOURS ONLY)
The Personal Brand Audit
Valued at $497 · included if you enrol Wed 6 May - Fri 8 May
A personalised Loom video from me, auditing your current brand (website, Instagram, offers) with honest feedback on what's working and what's not.
Plus a structured Personal Brand Audit checklist you work through alongside it.
So you walk into Session 1 already crystal clear on what's working and what to leave behind.
BONUS 01
The Personal Brand Blueprint™
Valued at $1,500 · included
Your custom Human Design-based blueprint. Tells you exactly how to show up which visibility channel suits your energy type, your optimal content rhythm, your decision-making framework, and how your profile lines shape your brand expression.
Solves: "Every program tries to make me show up the same way as everyone else. There's no formula that fits me."
Delivered: Before Session 1, as part of your welcome pack.
BONUS 02
Featured on Seen and Heard Podcast
Valued at $1,500 · included
A full podcast feature with me, shared with my audience of 7,000+ listeners. You'll share your story, your work, and the signature offer you've built inside the program. Professionally edited video snippets to repurpose. A backlink to your site. Real SEO weight. An evergreen marketing asset that's discoverable for years.
Solves: "How will anyone find me when I'm just starting to be visible? I need someone to introduce me."
Delivered: During Phase 3, when your signature offer is clear.
BONUS 03
The Signature Offer Architect™
Valued at $997 · included
The exact framework to package your work into a premium signature offer that sells itself. Built on the seven offer ingredients I use with my private 1:1 clients to design offers that fill, deliver, and produce real testimonials. Inside the Mentorship, we build yours together.
Solves: "I don't know how to package and price what I do. Every project is custom. I keep writing quotes from scratch."
Delivered: Throughout Phase 2.
BONUS 04
Personal Brand Photoshoot Plan
Valued at $497 · included
Twenty-one years of personal brand photography distilled into the workbook and template version of how I prepare my premium photography clients. Pre-shoot vision worksheet. Wardrobe and styling framework. Location brief template. Shot list method. Mindset prep. How to brief any photographer so they deliver what you actually need.
Solves: "My photos don't reflect who I'm becoming and I don't trust myself to brief a photographer well."
Delivered: Mid-Phase 2, when you're ready to book your shoot.
FAST-ACTION BONUS (FIRST 48 HOURS ONLY)
Personal Brand, Positioning + Offer Direction Audit
Valued at $497 · included if you enrol Wed 6 May - Fri 8 May
If you enroll within the 48-hour window, I’ll record a personal Loom video looking at your website, Instagram, current offer or messy notes, and show you what’s clear, what’s missing, and where your next layer of leverage is.
Plus a structured Personal Brand, Positioning + Offer Direction Audit Brand Audit checklist you work through alongside it.
So you walk into Session 1 already crystal clear on what's working and what to leave behind.
Total advertised bonus value: $4,491
Plus one unadvertised gift in your welcome pack.
A safe, empowering space where you are truly seen, supported, and connected with like-minded entrepreneurs who share your vision for growth.
Receive direct mentorship from Prue to break through limitations, gain clarity, and step into your next level—so you can move forward with confidence in both life and business.
A dedicated tracking system and built-in momentum structures to ensure you stay aligned, take action, and focus on what truly moves the needle in your business
Saying "yes" to yourself means fully stepping into your vision with a clear, adaptable roadmap—designed to bring your purpose, brand, and business into full alignment.
This work has been refined
with 1,200+ clients.
Some of what they've said.
Prue forced me to refine my business goals, to put myself out there. I had retreated into my shell a bit and she pushed me back out. She gives you the tools and prompts you to refine your answers, but never takes over the process. I wanted to be seen as someone credible who took her business seriously, even when I didn't really have a business at that point. I followed Prue's lead on that — stepping into that future you, the future version of yourself."
"I felt confident I'd get great results, but what truly stood out was Prue's process — helping you take your personal brand from just an idea to a fully realised vision, while walking alongside you as you step into it."
"Working with Prue is the only way I was able to bring my vision to life and I can't thank her enough."
"I just wanted to thank you so much. I honestly feel a huge weight has already shifted. I have felt stuck in a rut for such a long time but am now feeling inspired and motivated."
ONE CASE STUDY
I WANT TO SHARE WITH YOU.
Marina didn't need a better launch funnel.
She needed to see the work she was actually doing.
Marina had built a successful gym in Switzerland, and she ran an online program three times a year. From the outside it was working. From the inside, she was drowning. Every launch she rebuilt the content from scratch. Every launch took more out of her than the last.
In one of our 1:1 sessions, we went underneath the offer to find the why. Not 'help women get fit' but reconnecting women to their bodies, reclaiming their power, finding the courage to do bigger things in their lives. That came from Marina's own story.
Once she could see the depth of what she was actually offering, the structure of her business changed completely. She built a membership for recurring revenue. She kept her 1:1 work as a higher-touch tier. She built the ascension model that gave her her freedom back, without losing the depth.
Marina didn't need a better launch funnel.
She needed to see the work she was actually doing.
That's the work this program does.
AS FEATURED IN
This is built
for one specific woman.
She's been in her field for ten years or more.
She's a coach, a consultant, a healer, a creative, a therapist, a strategist, a specialist.
Her clients love her. She gets results.
And she's quietly tired of being the world's best-kept secret
while less experienced people get the visibility she's earned.
THIS is for you if…
You have a decade or more of expertise behind you, and you know it.
You've outsourced content before and stopped trusting it. You want the work to sound like you because you made it.
You're a doer. Hand you a plan, you'll execute. You just need someone to help you see the higher-level shape.
You want to be visible but not the way most people are. Not screaming for attention. Not chasing the algorithm.
You've watched people with half your experience get further than you and you're done with that.
You're ready to commit to twelve weeks of consistent work.
This isn't for you if...
You're still figuring out what you do or who you serve. Come back when you're clearer or start with a Clarity Intensive.
You want done-for-you content. This is strategy and accountability. You do the work. I guide it.
You're not in a place to invest in something this specific. The price is the price. If it's not right for you right now, that's a real answer.
You're looking for follower-count growth or virality. That's not what this builds. This builds the brand that quietly becomes the one people recommend.
Investment & Next Steps
Choose Your PATH
That's the price. For Cohort 1, for Cohort 2, and going forward. I'm not running the price-doubles-tomorrow game. The price is the price.
★Recommended
PAY IN FULL
$3,300
incl GST · one payment
Save $150 vs 3-month plan
Save $270 vs 6-month plan
All bonuses included
Available now
Option 02
3-Month Plan
$1,150 × 3
$3,450 total
Three monthly payments
All bonuses included
Available now
Option 03
6-Month Plan
$595 × 6
$3,570 total · opens Sun 10 May
Six monthly payments (extended runway)
All bonuses included
3 spots only
Opens Sun 10 May
Option 3
6-Month Plan
$595 × 6
$3,570 total · 3 spots only
Six monthly payments (extended runway)
All bonuses included
3 spots only
let the results speak for themselves
HEAR ALEK'S STORY
If you have are struggling in business and you're thinking, what am I going to put my money into next? This is something I would put my money into.
~ Aleks
⭐⭐⭐⭐⭐
HEAR AMBER'S STORY
Everything we did from that moment on was visualising that goal and working towards that and living it and breathing it by the end - like it already existed in us.
~ Amber
⭐⭐⭐⭐⭐
HEAR TEO'S STORY
I had an extraordinary awakening and realisation, It allowed me to see and shift my perspective about how I serve and how I impact.
~ Teo Tinc
⭐⭐⭐⭐⭐
HEAR BRITT'S STORY
I had so many breakthroughs... I've fallen back in love with my business. I was really feeling burnt out before coming here and I've really just found a new, deep respect for my business, new deep love, and a new direction that I want to take it and I'm a lot more clear.
~ Brittany Mather
⭐⭐⭐⭐⭐
PERSONAL CREATIVE DIRECTOR
hey, I'm Prue Aja!
PERSONAL CREATIVE DIRECTOR
hey, I'm Prue Aja!
I've spent 21 years helping people become the recognised version of themselves.
It started in fashion styling, magazines and advertising in Sydney and London. Then it became photography, capturing the women and men who are the face of their work, including thought leaders like Kemi Nekvapil (Penguin USA, Book of the Month), Janey Martino (Smiling Mind), and Simon Richardson (former Mayor of Byron). Then it became coaching, mentoring, and the deep work of helping someone bridge who they are today and who they're becoming.
Underneath all of it has always been the same question: how do you take ten or twenty years of expertise (your taste, your story, your specific way of seeing) and translate it into a brand that the world can recognise?
That's what this program is built around. Every framework I teach is one I've used myself, refined with private clients, or developed through 1,200+ client engagements over two decades.
▸ 21 years in personal brand work: styling, photography, coaching
▸ 1,200+ clients across two decades
▸ ICF-accredited coach (300+ hours)
▸ Trained in Human Design as a brand and visibility tool
▸ Based in Byron Bay, working globally
Email us at [email protected]
Call: +61 421 999 408
Or message us via WhatsApp for a quick response.
THE 14-DAY DECISION WINDOW
Your success
is guaranteed
____________
I want this to be the right decision for you.
You have 14 days from the start of the cohort to know.
If, by Day 14, you don't believe this is the right path, email me for a full refund. No hard feelings. Just honesty.
Beyond that, you're committed for the full three months, and so am I. Your seat, your kickoff 1:1, your bonuses are all reserved in advance, with real costs committed on your behalf.
If you're not 100% sure, stay on my list.
Come to a Clarity Intensive first.
Come back when you're ready.
This is for the woman who knows her time is now.
Questions you might be holding.
How is this different from outsourcing my content?
Outsourcing produces content that sounds like the agency. This produces content that sounds like you, because you make it. With a framework, with feedback, with a plan. The work is yours. I just help you see it more clearly.
I'm a doer, will I have time for this?
It's three months. One 2.5-hour session per week, on a Wednesday at 9:30am. There's a 2-week mid-program break built in. The deep-focus content sessions ARE your content production, you're not creating extra work, you're creating the content as part of the session. If you can carve out 3-4 hours a week, including the live session, you can do this.
What if I can't make a session?
Every session is recorded. If you miss one live, you watch the replay and bring questions to the next session or the cohort group chat. The cohort cadence keeps momentum even if you miss a week.
I've been burned by content people, marketing agencies and bigger programs before. Why is this different?
Because you're doing the work. I'm not promising to deliver you anything other than clarity, structure, and accountability. The strategy is mine to teach. The implementation is yours to live. Nothing gets outsourced. Nothing gets ghostwritten. The voice that comes out is yours.
Is this for me if I do a lot of things, coach, consultant, healer, creative?
Yes, that's actually who this is built for. The 'doing too many things' problem isn't solved by picking one thing arbitrarily. It's solved by finding the golden thread that connects them, and packaging it into one signature offer that holds it all. That's Phase 1 of the program.
What if I'm not sure about Human Design?
You don't need to know anything about HD to start. Inside the program, I'll pull your chart and we'll use the parts that actually help your visibility energy type, profile lines, decision-making without making it the whole conversation. It's a tool, not a religion. If it lands for you, great. If it doesn't, the rest of the program still works.
Can I pay in instalments?
Yes. Three-month plan ($1,150 × 3) or six-month plan ($595 × 6, three spots only, opens Sun 10 May). Pay-in-full saves you $150–$270.
What happens after the 3 months?
If you want to continue working with me, there's a returning member rate for future cohorts (revealed at the end of Cohort 1, not advertised upfront). Or you might move into 1:1 work or take on Vision Activation Day. Or you might just have everything you came for and run with it. There's no upsell at the end. You leave with what you came to build.
How is this different from In Your Element?
In Your Element is for women in transition, finding their direction. The Go-To Mentorship is for women already established. You're not figuring out what you do. You're figuring out how to be known for it.
Twelve weeks from now.
You'll either have done this work — or you'll still be the woman waiting to start it.
PATH ONE
Another year as the world's best-kept secret.
Watching peers leapfrog you. Charging what you charged five years ago. Posting inconsistently. Outsourcing again. The book / podcast / framework still unfinished at the end of the year.
PATH tWO
Three months of real work.
A signature offer. A clear voice. A plan you can follow. A small cohort of women doing the same work alongside you. And the version of your business (and your life) that you've actually been building toward, finally on the page.
You already have the expertise and the experience.
Now it's time to be known for it.
Doors close Monday 11 May at 11:59pm AEST.
Cohort 1 begins Wednesday 13 May.
Capped at 12.
Still deciding?
Reply to any of my emails or DM me on Instagram. I'm a real person. I'll answer.
Or book a free 20-min Clarity call. This conversation is about clarity, connection, and next steps. There’s no pressure, just presence.
I help purpose-driven entrepreneurs, creatives, coaches, healers, and thought leaders. People who are the face of their business build magnetic personal brands through strategy, photography, mentorship, and retreats.
Based in Byron Bay. Working globally.
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