Doors close Monday 11 May at 11:59pm AEST
You Already Have
The Expertise
Now it's time to package it, price it, and be known for it.
A 12-week intimate group mentorship to help you turn your experience into a premium offer, clarify your message, and build visibility around the work only you can do.
Two ways to work with me this round — The Go-To Mentorship, and VIP, the room within the room.
Starts Wednesday, 30 September 2026 · Limited places available
21 years
1,200+ clients
ICF-accredited coach
Byron Bay, working globally
The problem isn’t your experience. It’s that people can’t clearly see what to come to you for.
You have the stories, the client results, the skills, the lived experience and the wisdom that only come from doing the work for years. But if none of that is translated into a message, an offer and a pathway people understand, they don't know how to take the next step with you.
So they watch. They like your posts. They say "I love what you do." But they don't buy, not because your work isn't valuable, but because the value hasn't been packaged yet.
Custom quotes you keep writing from scratch
Prices you've been holding for years
One-off sessions instead of a clear transformational offer
A book, podcast or framework still sitting in your notebook
Referrals that are lovely, but no longer enough to grow and scale from
You've probably already tried more marketing. The content plan, the social media support, the copywriter, the AI prompts, maybe even the done-for-you package that looked polished but didn't feel like you. It wasn't bad. It just didn't capture the depth of what you actually do, because when your offer, message and positioning aren't clear yet, no one else can translate them for you properly.
You can't see the label from inside the jar. That's not a marketing problem. It's a structural one.
We don't start with the website.
We start with the woman.
The Element Framework™
A Proven Framework for an Aligned, Profitable Brand
01 | ENHANCE
Connect with your higher self, remember why you’re here, and align your business with your vision and values
02 | EVOLVE
Turn your soul mission into your superpower and create a signature offer that positions you as the go-to expert.
3 | EMBODY
Develop a magnetic personal brand with clear messaging, an aligned aesthetic, and a confident presence.
04 | EXPAND
Build your signature framework, process, or methodology so you can charge premium prices and scale with ease.
05 | EVOKE
Step into thought leadership, visibility, and authentic marketing that attracts aligned clients.
06 | EMERGE
Show up effortlessly, leverage the EMERGE Formula (one piece of content = 10+ touchpoints), and let your brand do the work for you.
Most personal brand work is built around the outside. The website, the captions, the photoshoot, the launch. That's the visible layer. It doesn't work if the layer underneath isn't there.
Personal brand is the integration of who you are, what you know, and how you're wired to work. We don't start with the website. We start with the woman using the Element Framework to find your alignment, then build the brand outward from there. By the end of three months, your offer, your messaging, your content rhythm and your visibility plan are fully integrated with how you actually work and the work only you can do.
AI is here. And it's already flooding your industry with content.
∞
gENERIC CONTENT. FASTER. CHEAPER. FOREVER.
Generic content is now being produced faster, cheaper, and at scale than at any point in history.
Every coach, consultant and creative who was already producing forgettable work? AI does that for free now.
Which means the floor of the industry just lifted and so did the ceiling.
AI replaces tasks. It doesn't replace truth, taste, trust, or real lived wisdom and experience.
The work that can't be replaced is the work built on the way you're actually wired. Your specificity. Your depth. The exact human shape of how you do what you do and the voice that comes from twenty years of doing it.
The women who win the next decade aren't the ones with the biggest audiences. They're the ones who are clearly known for the work only they can do and clearly recognisable as the human behind it.
This program is built for them.
What's built into every round
A packaged, premium-priced signature offer — not a vague idea of one
A message that sounds like you, not an agency's version of you
A visibility plan built around how you're actually wired, not a generic content formula
A small cohort of women doing this work alongside you
Direct coaching and accountability from someone who's done this for 21 years and 1,200+ clients
Build that spine and the content writes itself.
Three months. Three phases.
From scattered to known.
The methodology runs underneath the program. The program itself has a clean three-phase delivery.
Each phase has one outcome you walk away with, locked, named, and yours.
PHASE 01
Clarity
Find your golden thread.
Identify the connective theme running through your expertise, lived experience and life story. Articulate your genius, not your tools, not your modalities, but the actual transformation you create.
Map your Human Design as the foundation for how you'll show up. Define who you're really for, and what only you can do.
OUTCOME
Crystal clear on the one thing you're the go-to for.
PHASE 02
Positioning
Design your signature offer.
Build the one premium offer that becomes the centre of your business. Architect your signature framework, your proprietary process, the one only you teach. Set premium pricing you can sell with conviction. Design the business model that creates more space, not less.
The integration break sits inside this phase intentionally. You're already stretched. You don't need more delivery, you need room to consolidate the Phase 1 work and walk into Phase 3 with the architectural decisions made.
OUTCOME
A packaged, premium-priced signature offer.
PHASE 03
Visibility
Become the recognised authority.
Build a visibility plan around your Human Design. The channel, the rhythm, the output that suits how you're actually wired. Use AI as your amplifier (not your ghostwriter). Develop your content rhythm and signature voice. Show up consistently, not as a performer, but as the woman the work was already coming from.
OUTCOME
Crystal clear on the one thing you're the go-to for. Visible. Booked. Known.
EVERY ROUND INCLUDES
10 live group sessions across 3 months (Wednesdays 9:30am AEST, 2.5 hours, alternating accountability weeks and deep-focus content-writing weeks)
1 strategic kickoff 1:1 with Prue
Cohort private group chat for the full 3 months
Content library across all 3 phases
A small cohort
Two ways to take it this round — The Go-To Mentorship, and VIP, with extra 1:1s and intimate group coaching. Full pricing in the Investment section below.
You don’t need more marketing. You need to finally bring the pieces together.
You’ve probably already tried more marketing.
The content plan. The social media support. The copywriter. The AI prompts. Maybe even the done-for-you package that looked polished, but didn’t quite feel like you.
It wasn’t necessarily bad.
It just didn’t capture the depth of what you actually do.
Because when your offer, message and positioning aren’t clear yet, no one else can translate them for you properly.
That’s the work we do inside The Go-To Mentorship.
We bring your experience, expertise, story, client results and perspective together first so your marketing if finally clear.
Here's why it didn't work.
Outsourcing produces content that sounds like the outsourcer.
Following someone else's content formula produces content that sounds like the formula.
Showing up the way the algorithm rewards produces content that sounds like the algorithm.
None of those are you.
You're a doer. Hand you a list, you'll execute. Hand you a framework, you'll follow it. But when it comes to the higher-level brand thinking (the message, the positioning, the spine) you sit down and your head goes blank.
Not because you don't know your work. You know your work better than anyone.
You can't see the label from inside the jar.
That's not a marketing problem. That's a structural one.
You don't need to post more. You need to know the one thing you're posting about. And the one thing you're selling. And the one voice you're saying it in.
Build that spine and the content writes itself.
I'm Ready for More Fulfilment
This is built
for one specific woman.
She's been in her field for ten years or more — a coach, a consultant, a healer, a creative, a therapist, a strategist, a specialist. Her clients love her. She gets results. And she's quietly tired of being the world's best-kept secret while less experienced people get the visibility she's earned.
THIS is for you if…
You have a decade or more of expertise behind you, and you know it.
You've outsourced content before and stopped trusting it. You want the work to sound like you, because you made it.
You're a doer: hand you a plan, you'll execute; you just need someone to help you see the higher-level shape.
You want to be visible but not the way most people are, not chasing the algorithm, not selling. As Anastasia put it: "I don't like selling. I hate being sold to." This isn't that.
You're ready to commit to twelve weeks of consistent work.
This isn't for you if:
You're still figuring out what you do or who you serve . Start with a Clarity Intensive and come back when you're clearer.
You want done-for-you content. This is strategy and accountability, you do the work, I guide it.
You're not in a place to invest in something this specific right now. That's a real answer.
You're looking for follower-count growth or virality. This builds the brand that quietly becomes the one people recommend.
Questions you might be holding.
How is this different from outsourcing my content?
Outsourcing produces content that sounds like the agency. This produces content that sounds like you, because you make it. With a framework, with feedback, with a plan. The work is yours. I just help you see it more clearly.
I'm a doer, will I have time for this?
Anastasia asked the same thing before she joined — her diary was already full with two kids and a second business. Her words afterward: "The hesitation for me was where was I going to fit this in to my already busy schedule. But it was so worth it. It just happens. As soon as you make something a priority, it was easy." This is a fixed weekly two-and-a-half-hour container, not another open tab. Most of the "homework" is the work you're already avoiding on evenings and weekends — you're not adding a project, you're finally getting structured time on it.
What if I can't make a session?
Sessions are recorded into your content library, so nothing is lost. But the live room — being coached in front of a small group of peers at your level — is a big part of why this works. If you know you'll miss more than one or two sessions across the three months, come back for the next round.
I've been burned by content people, marketing agencies and bigger programs before. Why is this different?
You're not the only one who's said that. Anastasia had spent, in her words, "tens of thousands of dollars" on courses, apps and marketing programs before this — and her conclusion was that none of it worked because "there's no one there listening to you and keeping you accountable." I don't write it for you, and I don't hand you a formula built for beginners. This is strategy and accountability from someone who's done this work for 21 years and 1,200+ clients. The words stay yours.
Is this for me if I do a lot of things, coach, consultant, healer, creative?
Yes, this is often exactly where the block is. Phase 1 finds the golden thread underneath all of it, the one thing that connects everything you do, so people know what to come to you for. You don't have to narrow what you do. You have to get clear on how you talk about it.
What if I'm not sure about Human Design?
You don't need to believe in it going in. It's used as a practical tool — how you naturally make decisions, which visibility channel actually suits you. A lens, not a requirement.
Can I pay in instalments?
Yes — both tiers have a 3-month plan available now, and a 6-month plan opening Monday 31 August, the day doors close.
What happens after the 3 months?
You leave with a packaged signature offer, a clear message, a visibility plan, and a body of published content in your own voice. Some continue with private 1:1 support or a future VIP round — the goal is a business that works without me in the room.
How is this different from In Your Element?
In Your Element is for women still finding their direction. The Go-To Mentorship is for women who've already done that becoming and now need to be seen for it. Not sure which you need? Book a Clarity call first.
What's the difference between The Go-To Mentorship and VIP?
Same curriculum, same sessions, same full bonus stack. VIP adds 30 minutes of intimate group coaching after every teaching session and two extra 1:1s with me. It's not a bigger version — it's a smaller room inside it, for the three women who want more individual attention.
This work has been refined
with 1,200+ clients.
Some of what they've said.
Prue forced me to refine my business goals, to put myself out there. I had retreated into my shell a bit and she pushed me back out. She gives you the tools and prompts you to refine your answers, but never takes over the process. I wanted to be seen as someone credible who took her business seriously, even when I didn't really have a business at that point. I followed Prue's lead on that — stepping into that future you, the future version of yourself."
"I felt confident I'd get great results, but what truly stood out was Prue's process — helping you take your personal brand from just an idea to a fully realised vision, while walking alongside you as you step into it."
"Working with Prue is the only way I was able to bring my vision to life and I can't thank her enough."
"Investing in yourself has always been the single most transformative action of self-respect and love that you can give yourself. And whenever I've done it, it's never been a waste."
"I had that investment back threefold in six weeks. In my first month I locked in my first annual client and hit my $10,000 revenue target — without spending a cent on paid advertising. If you're feeling as lost as I was, you just have to do it."
"It gives you a dedicated time each week with a beautiful group of like-minded business owners — to share and take the time out to be working on your business instead of in the business. To get directive from such an experienced, professional human being."
ONE CASE STUDY
I WANT TO SHARE WITH YOU.
Marina didn't need a better launch funnel.
She needed to see the work she was actually doing.
Marina had built a successful gym in Switzerland, and she ran an online program three times a year. From the outside it was working. From the inside, she was drowning. Every launch she rebuilt the content from scratch. Every launch took more out of her than the last.
In one of our 1:1 sessions, we went underneath the offer to find the why. Not 'help women get fit' but reconnecting women to their bodies, reclaiming their power, finding the courage to do bigger things in their lives. That came from Marina's own story.
Once she could see the depth of what she was actually offering, the structure of her business changed completely. She built a membership for recurring revenue. She kept her 1:1 work as a higher-touch tier. She built the ascension model that gave her her freedom back, without losing the depth.
Marina didn't need a better launch funnel.
She needed to see the work she was actually doing.
That's the work this program does.
What one signature offer can do
Anastasia followed this work for five years before she said yes. In her first month, she built a $5,000 annual signature package that didn't exist before, locked in her first client on it, and hit a $10,000 revenue month — without spending a cent on paid advertising. In her words: "I had that investment back threefold in six weeks." That's the investment coming back before Phase 1 is even finished.
Investment & Next Steps
Choose Your PATH
That's the price. For Cohort 1, for Cohort 2, and going forward. I'm not running the price-doubles-tomorrow game. The price is the price.
Tier 1 · Unlimited places
The Go-To Mentorship
$3,300
incl GST · one payment
This is the room: weekly live sessions, the full curriculum, the full bonus stack, the accountability. If you're a doer who executes well from a framework and a group, this is your tier.
Tier 2 · 3 spots only
VIP
$5,500
Everything in The Go-To Mentorship, plus the room within the room: 30 minutes of intimate group coaching after every teaching-week session, three 1:1 sessions with Prue instead of one, and three nights at the Byron Bay retreat, 23–26 November. Not the expensive version of the same thing — for the three women who want to be held most closely.
Option 3
6-Month Plan
$595 × 6
$3,570 total · 3 spots only
Six monthly payments (extended runway)
All bonuses included
3 spots only
Option 3
6-Month Plan
$595 × 6
$3,570 total · 3 spots only
Six monthly payments (extended runway)
All bonuses included
3 spots only
THE 14-DAY DECISION WINDOW
Your success
is guaranteed
____________
I want this to be the right decision for you.
You have 14 days from the start of the cohort to know.
If, by Day 14, you don't believe this is the right path, email me for a full refund. No hard feelings. Just honesty.
Beyond that, you're committed for the full three months, and so am I. Your seat, your kickoff 1:1, your bonuses are all reserved in advance, with real costs committed on your behalf.
If you're not 100% sure, stay on my list.
Come to a Clarity Intensive first.
Come back when you're ready.
This is for the woman who knows her time is now.
Investment & Next Steps
Choose Your PATH
That's the price. For Cohort 1, for Cohort 2, and going forward. I'm not running the price-doubles-tomorrow game. The price is the price.
★Recommended
PAY IN FULL
$3,300
incl GST · one payment
Save $150 vs 3-month plan
Save $270 vs 6-month plan
All bonuses included
Available now
Option 02
3-Month Plan
$1,150 × 3
$3,450 total
Three monthly payments
All bonuses included
Available now
Option 03
6-Month Plan
$595 × 6
$3,570 total · opens Sun 10 May
Six monthly payments (extended runway)
All bonuses included
3 spots only
Opens Sun 10 May
Option 3
6-Month Plan
$595 × 6
$3,570 total · 3 spots only
Six monthly payments (extended runway)
All bonuses included
3 spots only
Four bonuses to dismantle what's keeping you invisible.
Each one solves a specific problem the avatar has named back to me on sales calls. Together they're worth more than the program. Both tiers receive the full stack.
BONUS 01
The Personal Brand Blueprint™
Valued at $1,500 · included
Your custom Human Design-based blueprint. Tells you exactly how to show up which visibility channel suits your energy type, your optimal content rhythm, your decision-making framework, and how your profile lines shape your brand expression.
Solves: "Every program tries to make me show up the same way as everyone else. There's no formula that fits me."
Delivered: Before Session 1, as part of your welcome pack.
BONUS 02
Featured on Seen and Heard Podcast
Valued at $1,500 · included
A full podcast feature with me, shared with my audience of 7,000+ listeners. You'll share your story, your work, and the signature offer you've built inside the program. Professionally edited video snippets to repurpose. A backlink to your site. Real SEO weight. An evergreen marketing asset that's discoverable for years.
Solves: "How will anyone fnd me when I'm just starting to be visible? I need someone to introduce me."
Delivered: During Phase 3, when your signature offer is clear.
BONUS 03
The Signature Offer Architect™
Valued at $997 · included
The exact framework to package your work into a premium signature offer that sells itself. Built on the seven offer ingredients I use with my private 1:1 clients to design offers that fill, deliver, and produce real testimonials. Inside the Mentorship, we build yours together.
Solves: "I don't know how to package and price what I do. Every project is custom. I keep writing quotes from scratch."
Delivered: Throughout P5ase 2.
BONUS 04
Personal Brand Photoshoot Plan
Valued at $497 · included
Twenty-one years of personal brand photography distilled into the workbook and template version of how I prepare my premium photography clients. Pre-shoot vision worksheet. Wardrobe and styling framework. Location brief template. Shot list method. Mindset prep. How to brief any photographer so they deliver what you actually need.
Solves: "My photos don't reflect who I'm becoming and I don't trust myself to brief a photographer well."
Delivered: Mid-Phase 2, when you're ready to book your shoot.
FAST-ACTION BONUS (FIRST 48 HOURS ONLY)
The Personal Brand Audit
Valued at $497 · included if you enrol Wed 6 May - Fri 8 May
A personalised Loom video from me, auditing your current brand (website, Instagram, offers) with honest feedback on what's working and what's not.
Plus a structured Personal Brand Audit checklist you work through alongside it.
So you walk into Session 1 already crystal clear on what's working and what to leave behind.
BONUS 01
The Personal Brand Blueprint™
Valued at $1,500 · included
Your custom Human Design-based blueprint. Tells you exactly how to show up which visibility channel suits your energy type, your optimal content rhythm, your decision-making framework, and how your profile lines shape your brand expression.
Solves: "Every program tries to make me show up the same way as everyone else. There's no formula that fits me."
BONUS 02
Featured on Seen and Heard Podcast
Valued at $1,500 · included
A full podcast feature with me, shared with my audience of 7,000+ listeners. You'll share your story, your work, and the signature offer you've built inside the program. Professionally edited video snippets to repurpose. A backlink to your site. Real SEO weight. An evergreen marketing asset that's discoverable for years.
Solves: "How will anyone find me when I'm just starting to be visible? I need someone to introduce me."
BONUS 03
The Signature Offer Architect™
Valued at $997 · included
The exact framework to package your work into a premium signature offer that sells itself. Built on the seven offer ingredients I use with my private 1:1 clients to design offers that fill, deliver, and produce real testimonials. Inside the Mentorship, we build yours together.
Solves: "I don't know how to package and price what I do. Every project is custom. I keep writing quotes from scratch."
BONUS 04
Personal Brand Photoshoot Plan
Valued at $497 · included
Twenty-one years of personal brand photography distilled into the workbook and template version of how I prepare my premium photography clients. Pre-shoot vision worksheet. Wardrobe and styling framework. Location brief template. Shot list method. Mindset prep. How to brief any photographer so they deliver what you actually need.
Solves: "My photos don't reflect who I'm becoming and I don't trust myself to brief a photographer well."
FAST-ACTION BONUS (FIRST 48 HOURS ONLY)
Personal Brand, Positioning + Offer Direction Audit
Valued at $497 · included if you enrol Wed 26 Aug – Thu 27 Aug
A personal Loom video on your website, Instagram, current offer or messy notes, plus a structured audit checklist so you walk into Session 1 already clear on what's working and what to leave behind.
Total advertised bonus value: $4,491
Plus one unadvertised gift in your welcome pack.
A safe, empowering space where you are truly seen, supported, and connected with like-minded entrepreneurs who share your vision for growth.
Receive direct mentorship from Prue to break through limitations, gain clarity, and step into your next level—so you can move forward with confidence in both life and business.
A dedicated tracking system and built-in momentum structures to ensure you stay aligned, take action, and focus on what truly moves the needle in your business
Saying "yes" to yourself means fully stepping into your vision with a clear, adaptable roadmap—designed to bring your purpose, brand, and business into full alignment.
let the results speak for themselves
HEAR ALEK'S STORY
If you have are struggling in business and you're thinking, what am I going to put my money into next? This is something I would put my money into.
~ Aleks
⭐⭐⭐⭐⭐
HEAR AMBER'S STORY
Everything we did from that moment on was visualising that goal and working towards that and living it and breathing it by the end - like it already existed in us.
~ Amber
⭐⭐⭐⭐⭐
HEAR TEO'S STORY
I had an extraordinary awakening and realisation, It allowed me to see and shift my perspective about how I serve and how I impact.
~ Teo Tinc
⭐⭐⭐⭐⭐
HEAR BRITT'S STORY
I had so many breakthroughs... I've fallen back in love with my business. I was really feeling burnt out before coming here and I've really just found a new, deep respect for my business, new deep love, and a new direction that I want to take it and I'm a lot more clear.
~ Brittany Mather
⭐⭐⭐⭐⭐
Investment & Next Steps
Choose Your PATH
That's the price. For Cohort 1, for Cohort 2, and going forward. I'm not running the price-doubles-tomorrow game. The price is the price.
SELF-STUDY PROGRAM
$2,500
(or 6 x $497 | 12 x $297)
A guided DIY journey to reconnect with your purpose, clarify your personal brand, and activate your business foundations on your own schedule. Includes monthly community coaching calls.
Full lifetime course access
Monthly live Q&A + hot seat coaching
Facebook group access
Self-paced structure
Perfect for those who love to learn at their own pace and take action independently.
12 -Month MENTORSHIP
$5,997 (save $1,167)
(or 12 x $597 )
Join a powerful container of coaching, community, and accountability designed to help you embody your next-level brand and business with confidence.
6 x 1:1 Sessions with Prue Aja
20 x coaching & accountability group calls (fortnightly)
20 x Content co-creation sessions
Facebook community + private IG chat
Personal brand + offer strategy
Visibility coaching + thought leadership
For those who want feedback, and a supportive collective.
12-Month VIP 1:1 + Retreat + PHOTOSHOOT
$10,000
(12 x $997)
For the woman ready to go all-in on her legacy. Receive deep private coaching, business strategy, and a ticket to a transformational retreat to expand your impact.
12 months of private coaching
Full lifetime course access
Private Voxer/WhatsApp support
1x Retreat ticket (valued $5K)
Custom strategy + high-touch guidance
Best for those building a premium brand and scaling with soul.
Twelve weeks from now.
You'll either have done this work — or you'll still be the woman waiting to start it.
PATH ONE
Another year as the world's best-kept secret.
Watching peers leapfrog you. Charging what you charged five years ago. Posting inconsistently. Outsourcing again. The book / podcast / framework still unfinished at the end of the year.
PATH tWO
Three months of real work.
A signature offer. A clear voice. A plan you can follow. A small cohort of women doing the same work alongside you. And the version of your business (and your life) that you've actually been building toward, finally on the page.
You already have the expertise and the experience.
Now it's time to be known for it.
Doors close Monday 31 August at 11:59pm AEST. The next round begins Wednesday 2 September.
The Mastermind is capped at 8.
PERSONAL CREATIVE DIRECTOR
hey, I'm Prue Aja!
PERSONAL CREATIVE DIRECTOR
hey, I'm Prue Aja!
I've spent 21 years helping people become the recognised version of themselves.
It started in fashion styling, magazines and advertising in Sydney and London. Then it became photography, capturing the women and men who are the face of their work, including thought leaders like Kemi Nekvapil (Penguin USA, Book of the Month), Janey Martino (Smiling Mind), and Simon Richardson (former Mayor of Byron). Then it became coaching, mentoring, and the deep work of helping someone bridge who they are today and who they're becoming.
Underneath all of it has always been the same question: how do you take ten or twenty years of expertise (your taste, your story, your specific way of seeing) and translate it into a brand that the world can recognise?
That's what this program is built around. Every framework I teach is one I've used myself, refined with private clients, or developed through 1,200+ client engagements over two decades.
▸ 21 years in personal brand work: styling, photography, coaching
▸ 1,200+ clients across two decades
▸ ICF-accredited coach (300+ hours)
▸ Trained in Human Design as a brand and visibility tool
▸ Based in Byron Bay, working globally
Email us at [email protected]
Call: +61 421 999 408
Or message us via WhatsApp for a quick response.
AS FEATURED IN
Still deciding?
Reply to any of my emails or DM me on Instagram — I'm a real person, I'll answer. Or book a free 20-minute Clarity call. No pressure, just presence.
I help purpose-driven entrepreneurs, creatives, coaches, healers, and thought leaders. People who are the face of their business build magnetic personal brands through strategy, photography, mentorship, and retreats.
Based in Byron Bay. Working globally.
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Doors close Sunday, 27 September 2026