Available until Monday 12pm AEST
You Already Have the Expertise & Experience.
Now, let’s turn it into a profitable, aligned business and personal brand—one that gives you more impact, freedom, and income.
The doors are closed, but your next evolution doesn’t have to wait.
Join the priority list to get your free Brand & Business Roadmap and be the first to know when the next cohort opens.
Let me guess..
There's a deep sense inside you—a knowing that you're meant for more. You've worked hard to get where you are, but something still feels misaligned.
You already know you’re meant for more...
✔ You have years of experience, but people still don’t see you as the go-to expert
✔ You’re doing too much, offering too many services—and still feeling undervalued
✔ You’re tired of trading time for money and want to create a signature offer that scales
✔ You feel stuck, invisible, or overwhelmed by how to position yourself online
✔ You know you’re here to make a bigger impact, but you’re holding yourself back
It’s time to own your expertise, refine your business, and step into the next version of YOU.
"I highly recommend Prue’s magic - she has a depth and sense of wisdom that supports people to build their own personal brands and lives that truly serve them."
THIS is for you if…
You’re a creative, coach, or consultant who’s ready to pivot and step into your next level of success.
You’re a solopreneur and the face of your business, but you’re tired of playing small.
You want to build a brand that feels aligned, attract premium clients, and get paid to be YOU.
You know something needs to change, and you’re ready to take action now.
It’s time to own your expertise, refine your business, and step into the next version of YOU.
“Working with Prue not only helped enhance my personal brand but also integrate it seamlessly with my business.”
The Element Framework™
A Proven Framework for an Aligned, Profitable Brand
This isn’t about forcing yourself to market harder, post more, or burn yourself out trying to “do all the things.”
It’s about getting clear on your purpose, owning your gifts, and creating a business that FEELS good—while getting paid what you’re worth.
01 | ENHANCE
Connect with your higher self, remember why you’re here, and align your business with your vision and values
02 | EVOLVE
Turn your soul mission into your superpower and create a signature offer that positions you as the go-to expert.
3 | EMBODY
Develop a magnetic personal brand with clear messaging, an aligned aesthetic, and a confident presence.
04 | EXPAND
Build your signature framework, process, or methodology so you can charge premium prices and scale with ease.
05 | EVOKE
Step into thought leadership, visibility, and authentic marketing that attracts aligned clients.
06 | EMERGE
Show up effortlessly, leverage the EMERGE Formula (one piece of content = 10+ touchpoints), and let your brand do the work for you.
"Step Into Your Future Self." “Prue forced me to refine my business goals, to put myself out there. I had retreated into my shell a bit and she pushed me back out. She gives you the tools and prompts you to refine your answers, but never takes over the process I wanted to be seen as someone credible who took her business seriously, even when I didn't really have a business at that point. I followed Prue's lead on that... stepping into that future you - the future version of yourself.
When you own your story, experience & expertise and communicate it clearly, clients naturally come to YOU.
WHAT'S INCLUDED
Bi-Monthly Thought leadership Content Creation Sessions
Dedicated 2.5-hour co-working sessions using the EMERGE Formula—so you create high-converting content with ease & support
Worth $5,500
Bi-Monthly Accountability Coaching Sessions
Twice a month we meet in your inttimate group container of 8 people to break through roadblocks, refine strategy & stay accountable.
Worth $5,500
The Go-To Academy Platform
On-demand trainings, templates, AI prompts & tools designed to help you build, market, and scale your business with ease.
Instant access to proven strategies, real-world frameworks, and plug-and-play templates—everything you need to create momentum and get results, faster.
Worth $3,300
Direct Access to Prue & The Group
Exclusive WhatsApp group for direct access to me + a network of aligned, ambitious entrepreneurs.
Tap into 50+ years of collective experience inside our highly engaged community where insights, strategies, and support are always at your fingertips.
VIP Access to Photoshoots and Retreat
Early Access to Retreats & Priority Booking for Photoshoots. 15% discount
BONUS: PR Podcast Appearance
As part of The Go-To Business Academy mentorship, you’ll have the opportunity to be featured on the Seen and Heard podcast, sharing your business, mission, and story with Prue’s network of over 7,000 people.
This exclusive PR opportunity is designed to amplify your voice, expand your reach, and elevate your brand.
What’s Included:
Brand Visibility & Thought Leadership – Be positioned as an industry expert, sharing your expertise and unique process with an engaged audience.
Evergreen Marketing Asset – Your episode remains online indefinitely, continuously discovered by potential clients and collaborators.
Video & Social Media Content – Professionally edited video snippets to repurpose across your platforms, increasing reach and engagement.
SEO & Website Traffic – Your feature includes a backlink to your website, boosting your visibility in search results.
Practice Your Story & Signature Process – Gain confidence in articulating your message in a way that attracts your dream clients.
This is an exclusive opportunity for Academy members, giving you lifelong exposure, credibility, and content to fuel your business growth.
A safe, empowering space where you are truly seen, supported, and connected with like-minded entrepreneurs who share your vision for growth.
Receive direct mentorship from Prue to break through limitations, gain clarity, and step into your next level—so you can move forward with confidence in both life and business.
A dedicated tracking system and built-in momentum structures to ensure you stay aligned, take action, and focus on what truly moves the needle in your business
Saying "yes" to yourself means fully stepping into your vision with a clear, adaptable roadmap—designed to bring your purpose, brand, and business into full alignment.
What If You Finally Went All In?
Imagine 6 months from now
Imagine three months from now...
You’ve built an aligned personal brand that attracts dream clients effortlessly
You’re charging premium rates with your Signature offer and process and working LESS while making MORE.
You feel clear, confident, and fully in your power—ready to be seen and heard
The only thing between you and that version of you… is taking the first step.
Doors are open. Are you in?
You’re charging premium rates with your Signature offer and process and working LESS while making MORE.
You feel clear, confident, and fully in your power—ready to be seen and heard
The only thing between you and that version of you… is taking the first step.
The ELEVATE Journey:
Four Elements, Four Layers of You
Day 1: Essence & Vision
Ground into your truth and root yourself in the vibrance of your inner self. You’ll set intentions, explore your spiritual foundations, and begin envisioning your next chapter.
Themes: Grounding, Presence, Spiritual Body, Rooted Vision
Day 3: Voice & Visibility
Flow into emotional resonance and self-expression. Today is about magnetic brand messaging and capturing your essence through a guided photoshoot.
Themes: Emotional Body, Authenticity, Self-Worth, Empowered Visibility
Day 2: Expansion & Clarity
Expand your mindset, evolve your beliefs, and gain mental clarity. Unmask old identities and begin aligning your brand and message with your higher purpose.
Themes: Mental Body, Breakthroughs, Brand Identity, Inspiration
Day 4: Empowerment & Action
Step boldly into your future self. Ignite confidence and take aligned action. You’ll leave the retreat ready to lead, create, and embody your brand.
Themes: Physical Body, Embodiment, Integration, Activation
Indulge in delicious, wellness-focused meals and unwind in a premium coastal sanctuary with nature, comfort, and style.
Walk away with a full suite of high-end visual assets (valued at $3,300) to elevate your brand and online presence.
Receive personalised coaching to clarify your positioning, messaging, and aligned strategy for your next chapter.
Dive deep into identity, energetics, and business visioning through curated sessions that nourish both strategy and soul.
Expand your mindset, network, and business with peer support, creative brainstorming, and real-time feedback.
Every detail is thoughtfully curated for transformation. This is an intimate, elevated space designed for your expansion.
let the results speak for themselves
HEAR ALEK'S STORY
If you have are struggling in business and you're thinking, what am I going to put my money into next? This is something I would put my money into.
~ Aleks
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HEAR AMBER'S STORY
Everything we did from that moment on was visualising that goal and working towards that and living it and breathing it by the end - like it already existed in us.
~ Amber
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HEAR TEO'S STORY
I had an extraordinary awakening and realisation, It allowed me to see and shift my perspective about how I serve and how I impact.
~ Teo Tinc
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HEAR BRITT'S STORY
I had so many breakthroughs... I've fallen back in love with my business. I was really feeling burnt out before coming here and I've really just found a new, deep respect for my business, new deep love, and a new direction that I want to take it and I'm a lot more clear.
~ Brittany Mather
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Introduce Your Incredible Offer
THE CORE TRANSFORMATION DESCRIBED IN ONE SIMPLE SENTENCE.
Everything This Offer Includes
List all the amazing inclusions, features or benefits right here, just like this. You can make this section short, or perhaps you want to make it long. Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua.
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Don't Pay $4,997
Yours Today For Just $197!
RISK REVERSAL OR GUARANTEE HERE
One Payment Option
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THE CORE TRANSFORMATION DESCRIBED IN ONE SIMPLE SENTENCE.
RISK REVERSAL OR GUARANTEE HERE
List all the amazing inclusions, features or benefits right here, just like this
List all the amazing inclusions, features or benefits right here, just like this
List all the amazing inclusions, features or benefits right here, just like this
Two Payment Options
PLAN NAME HERE
List all the amazing inclusions, features or benefits right here, just like this
List all the amazing inclusions, features or benefits right here, just like this
List all the amazing inclusions, features or benefits right here, just like this
List all the amazing inclusions, features or benefits right here, just like this
PLAN NAME HERE
List all the amazing inclusions, features or benefits right here, just like this
List all the amazing inclusions, features or benefits right here, just like this
List all the amazing inclusions, features or benefits right here, just like this
List all the amazing inclusions, features or benefits right here, just like this
Investment & Next Steps
Choose Your PATH
SELF-STUDY PROGRAM
$2,500
(or 6 x $497 | 12 x $297)
A guided DIY journey to reconnect with your purpose, clarify your personal brand, and activate your business foundations on your own schedule. Includes monthly community coaching calls.
Full lifetime course access
Monthly live Q&A + hot seat coaching
Facebook group access
Self-paced structure
Perfect for those who love to learn at their own pace and take action independently.
6-Month MENTORSHIP
$3,600
(or 6 x $697 | 12 x $347)
Join a powerful container of coaching, community, and accountability designed to help you embody your next-level brand and business with confidence.
12 x group calls (fortnightly)
12 x Content co-creation sessions
Facebook community + private IG chat
Personal brand + offer strategy
Visibility coaching + thought leadership
For those who want feedback, and a supportive collective.
12-Month VIP 1:1 + Retreat + PHOTOSHOOT
$10,000
(12 x $997)
For the woman ready to go all-in on her legacy. Receive deep private coaching, business strategy, and a ticket to a transformational retreat to expand your impact.
12 months of private coaching
Full lifetime course access
Private Voxer/WhatsApp support
1x Retreat ticket (valued $5K)
Custom strategy + high-touch guidance
Best for those building a premium brand and scaling with soul.
PERSONAL CREATIVE DIRECTOR
hey, I'm Prue Aja!
PERSONAL CREATIVE DIRECTOR
hey, I'm Prue Aja!
You’ll probably see my dog Ollie in most of my photos.
I live in Byron Bay, Australia with my teenage daughter and my partner Francisco, who I met on a flight to Antarctica (yes, really). After two decades of working around the world photographing global thoughtleaders, styling fashion campaigns, and guiding people into their next evolution, I’ve come home to create work that feels deeply aligned.
I help incredible humans like you bring your expertise, experience, and essence into the world so you can help more people, do what you love, and get paid to be you.
There’s a compound effect when you're truly seen and heard. (Oh—and that's also the name of my podcast. You can check it out here.)
21 years in Personal branding from styling, photography, strategy to mindset and transformation.
Guided over 1,200 people to become visible
Internationally Certified Transformation Coach & Guide
Email us at [email protected]
Call: +61 421 999 408
Or message us via WhatsApp for a quick response.
Ask Questions or Give Details
Share words in a way that resonates deep within the hearts of your audience. Weave a narrative that speaks to their struggles, aspirations, and the transformative power of your creation.
Share words in a way that resonates deep within the hearts of your audience. Weave a narrative that speaks to their struggles, aspirations, and the transformative power of your creation.
Share words in a way that resonates deep within the hearts of your audience. Weave a narrative that speaks to their struggles, aspirations, and the transformative power of your creation.
INSPIRE THEM TO KEEP READING ↓
Frequently Asked Questions
Do I need to already have a business to attend?
No. We welcome women who work in corporate, creative industries, or are in between chapters and seeking clarity. This retreat is designed to help you reconnect with your truth and create a powerful vision for what comes next.
I’m not comfortable being photographed. What if I feel awkward in front of the camera?
This is my specialty. I’ve photographed people from all walks of life, diverse shapes, identities, and ages. It is my gift to show you how truly wonderful and beautiful you are — from the inside out.
What should I bring? Will I get help planning outfits for the shoot?
Yes. You’ll receive a full style and shoot preparation guide, including what to pack and how to plan your looks.
Is this retreat only for women?
At this point in time, yes. This retreat space is held intentionally for women as it often becomes deeply emotional and transformative. This creates a safe space to be vulnerable, open, and fully seen.
Can I come even if I’m introverted or don’t know anyone?
Of course. This is a safe and welcoming environment where you get to choose how you show up. You’ll be gently supported to open up at your own pace and connect in a way that feels authentic.
I’ve done lots of personal development. Will this still stretch me?
So have I. Each retreat is intuitively crafted and uniquely shaped by the women who attend. There will be elements you haven’t explored. If you’re feeling the pull, it’s for a reason — you’re meant to be here.
Is the investment refundable if something comes up?
Yes — it is fully refundable outside 30 days. Cancellations within 30 days receive a 50% refund. No refunds are issued within 7 days unless you find someone to take your place.
Will I get access to the photos from the shoot?
Yes. You’ll receive 20+ edited and colour-corrected images, plus 5 high-end, retouched editorial portraits ideal for your website, PR, or marketing.
I want to come but can’t afford to pay all at once. Are there payment plans?
Yes. A 3-month payment plan is available. Please email [email protected] if you need an extended plan.
What if I want extra 1:1 coaching or follow-up support after the retreat?
There are options available for additional private mentorship and support. You can book a clarity call with me [here].
TESTIMONIALS
SOME KIND WORDS FROM AMAZING CLIENTS
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Proin gravida dolor sit amet lacus accumsan et viverra justo commodo.
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Proin gravida dolor sit amet lacus accumsan et viverra justo commodo.
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Sophia
Creative Director
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Mia
Project Manager
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Ava
Operations Coordinator
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TESTIMONIALS
SOME KIND WORDS FROM AMAZING CLIENTS
"Lorem ipsum dolor sit amet, consectetur adipiscing elit. Proin gravida dolor sit amet lacus accumsan et viverra justo commodo."
Sophia
Creative Director
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"Lorem ipsum dolor sit amet, consectetur adipiscing elit. Proin gravida dolor sit amet lacus accumsan et viverra justo commodo."
Mia
Project Manager
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"Lorem ipsum dolor sit amet, consectetur adipiscing elit. Proin gravida dolor sit amet lacus accumsan et viverra justo commodo."
Ava
Operations Coordinator
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Still feeling the pull, but have a few questions?
Let’s chat. If you’re curious whether this is the right next step for you, I’d love to connect.
Your Success is Guaranteed
Your journey should feel aligned every step of the way.
1:1 Strategy Session Guarantee
If you feel the program isn’t working for you after 30 days, we’ll schedule a 1:1 strategy session (valued at $595) to refine your approach.
Flexible Cancellation Policy
Cancel your membership anytime with 30 days’ notice. Please note, if you choose to cancel, you will not have the opportunity to rejoin the program for 12 months.
I help purpose-driven entrepreneurs, creatives, coaches, healers, and thought leaders. People who are the face of their business build magnetic personal brands through strategy, photography, mentorship, and retreats.
Based in Byron Bay. Working globally.
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